You may have tried accessing your marketplace profile and come across your suspended Amazon seller account. You then start wondering what to do to resolve this type of situation and be able to sell again on the marketplace. The answer will depend on why your suspension happened.
With this reading, you will find out the main reasons for an Amazon account to be suspended, what to do when it happens, as well as some essential tips to avoid blocking your profile on Amazon Seller. Check out ways to seek an Amazon suspension appeal and contact an agency for Amazon seller help!
Top Reasons for an Amazon Account To Be Suspended
When identifying the problem in your account, the first point is to verify the reason why this happened. If this occurs, you will be notified in the Seller Central menu and also by email. See the main reasons that can lead to your account being suspended on the Amazon marketplace:
- Lack of basic information;
- Overpriced price;
- Doubtful products;
- Low seller performance.
Regardless of the reason, rest assured that it is possible to recover your account.
How To Recover Your Suspended Amazon Account in 2 Steps
Before talking about the two steps to recover a suspended seller account on Amazon, the person responsible for the account must note that this process is vital and must be done. Find out how the procedure works:
Choice of Suppliers
The initial step to getting your account active again is to find out what was the reason for the suspension. Pay attention to the inbox of your email registered as a seller on the Amazon marketplace. You will receive an email informing you that your account has been suspended and the reason why this happened.
If you saw the notification on Seller Central but didn’t receive the email, please also check your spam folder, as it might be there. Try to gather all the data you have about the problem indicated by Amazon, and then access your profile in the tool and do a complete review of it.
Check all the information entered into the system, including payment data, your seller profile, the quality of customer reviews about your store, and consumer comments, among other data. If you find any discrepancies, make the necessary changes and document them via a print screen.
A good practice is to check your inventory to verify that the images and descriptions match the correct product.
Formulate a Response and Action Plan
After understanding the problem that led to the suspension of the Amazon account, it is time to formulate a response and outline an action plan to have your profile normalized.
When replying to the email, we advise you to be objective, including only the requested information. Even if you didn’t do anything wrong, there’s no need to justify your problem or tell your brand and sales story. Learn how to act in specific cases:
Even if you are a good seller, your account may be suspended if you are below average in a certain metric. You can find your metrics for your virtual store in the “Performance” menu, then click on “Account Status.”
Start your email by clearly stating the reason given for account suspension. Then, attach all the documentation you gathered about the issue and explain what you’ve already done to reverse this issue. Specify which account items you reviewed, among other applied best practices. The most appropriate is to perform at least 3 actions to correct the error.
Violation of Amazon’s Terms of Service
This is possibly the most serious mistake to make inside the Amazon store. This happens, for example, if you sell pirated products or don’t send goods for a long time. In this case, Amazon may adopt, for security purposes, a permanent ban on your seller profile, which lasts for about 3 years.
Suppose you have the opportunity to appeal the penalty for violating the terms of service. In that case, the best thing to do is to reply to the email with clear evidence and justifications. Send invoices, for example, to show that the purchase of the product was made in a reputable store or self-manufacturing case and that you have the necessary licenses to carry out the sale, such as copyright or agency seals regulators.
Even so, if you do not have your account reactivated and want to continue selling on Amazon, you will have to create a new account with all data different from the current one (name, email, business name, address, credit card information, access IP). But you don’t have to do that just yet; you can reach out to an Amazon consultancy that can help you create a proper Amazon plan of action.
It is not advisable to go up against Amazon for an appeal alone. So, after knowing the main reason for your suspension, you should seek Amazon reinstatement with the help of an expert. Thus, this is where you need the services of Mari Marketing to assist you in doing just that! We write an irresistible Amazon appeal letter to get your account running again.